UK Chart success for New Yorker ‘Matthew Schultz’ with Promise for Keeps’

Matthew Schultz is an artist based in New York with an interesting background in the entertainment industry having been involved in it since his teen years.

Matthew Schultz a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band.

His Influences include artists like Diplo, Calvin Harris, Major Lazer, The Chainsmokers, Borgeous and more.
He’s also diversified into television and acting cast for a role on Real Housewives of New Jersey (Season 6). He has also been featured in several films with various roles including working on Independent Films like My Father My Don, Redemptio, 10 Rules of Sleeping Around, The Meat Puppet, Echelon 8, Batman Returns and Think Tank.

Matthew Schultz has already made a strong impact on the music industry with his previous releases. His first single ‘Money or Me’ was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards as well as one for best new male artist.

He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014 and in 2015 released ‘We Own The Night (feat. Jim Jones). Last year saw a house remix of this track by Follow The Moon gain considerable popularity that charted Top 40 on Beatport.

These releases were all widely acclaimed and he has accumulated a huge following on Facebook and Twitter in the process.

The latest single from Matthew Schultz ‘ Promise For Keeps’ sees him return to the fray in some style. Musically it is has its finger on the pulse, blending elements of EDM and Major Lazer-esque dancehall to create a fresh sounding cutting edge pop track.

The single ‘Promise for Keeps’ has already charted at number 22 on the Itunes UK Dance Charts and received over 1 millions plays on Souncloud as well as reached #37 Trending On Spotify Playlists. Promise for Keeps has also  hit the Top 100 on Beatport (Dance) , #1 most downloaded track on Setaro DJ Pool , #2 most downloaded track on Digiwaxx , No 1 on Kings of Spins DJ Chart and been endorsed by DJ Fatfingaz Heavy Hitters Hot 97 and the track also stormed the Music Week official UK Commercial Pop Charts into the Top 20.  

In his own words “The theme is highly romantic with the protagonist pondering the idea of long-term commitment to the new love in his life: “I love that I’m close to you so much love to show to you I hope I’m not thinking too far ahead.”. It starts with just vocals and synths gradually building with light percussion up to the first chorus, which is instantly memorable the first time you hear it. In the second verse a four-to-the-floor beat kicks in and the track starts to really groove. This incrementally structured arrangement means there is frequency something new entering the mix and so doesn’t get old after repeated listens there is always something drawing the listener in.
After the track has built up to a full beat there’s a drop down section which works well dynamically making the last choruses more effective. There are several hooks that deployed throughout the song that make it super catchy such as the romantic “I’ll take you far from here…” “Let’s plant a seed for love to grow” and the philosophical “You reap what you sow and you sow what you reap”.

The laid back tempo is reminiscent of Drake’s monster hit ‘One Dance’ and you can imagine this track going down equally well in a nightclub. Overall Matthew Schultz has come up with a first rate piece of modern pop that effortlessly blends several genres and styles which will work equally well on the Radio and the dancefloor.

It’s a song that will fit in perfectly in the current musical landscape of Taylor Swift, Drake and Justin Bieber with mainstream pop the place where the innovations are being made.

In short it has massive hit written all over it. With an army of fans awaiting new material he will undoubtedly make many new ones with this single and 2018 could find him taking his success to a new level.

The single ‘Promise to Keeps’ was produced by Carlos P Vives/Matthew Schultz in New York and comes with various Club remixes including collaborations with ‘Gyptian’ and ‘DJ Surinder Rattan’.


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